About Josiah Meldrum

Josiah Meldrum is co-founder of Hodmedod’s, a pioneering British food business working to increase the diversity of pulses, grains and other crops grown and eaten in the UK. Hodmedod’s began with a simple experiment in Norwich, asking whether people would be willing to eat more British-grown beans and peas, and has since grown into a national business working directly with farmers, researchers and food producers.

The company has helped bring forgotten foods such as carlin peas back onto British plates, while supporting farmers to experiment with crops including lentils, chickpeas, quinoa and a wider range of beans and grains. At the heart of the work is a belief that greater diversity in our diets can help create greater diversity in our fields.

Josiah is a strong advocate for agroecological farming and shorter, more transparent supply chains that give farmers a fairer return for what they grow. Through Hodmedod’s, he has explored how new markets can make diverse, low-input rotations commercially viable, connecting soil health and resilient farming systems with the food ultimately ending up on our plates.

Join Josiah for Finger on the Pulse: Bringing pulses back into the rotation, exploring what pulses can offer for soil health, farm rotations and market opportunity, and why changing what we grow might also change what we eat.